The Art of the Nudge
Health program designers have an array of tools to “nudge” people toward the correct behaviors. Science tells us which ones work, which don’t and why.
Health programs “nudge” people toward the correct behaviors, but science tells us which ones work, which don’t and why.
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The path to better health is littered with good intentions. However, good intentions and insufficient nudges aren’t enough to create lasting health change. Nudges are an artistic tactic, and when backed by data, coaches, personalized trackers and reminders with payoffs, members see long-lasting change.
"Weight and health and wanting to be fit are fantastic motivators for getting us started and for putting money in company’s pockets, but ineffective for lasting change,"
-Michelle Segar, director of the University of Michigan’s Sport, Health & Activity Research & Policy Center.
Uncover the differences between the nudges that work and fail.