As digital adoption proliferates, and digital health tools become more sophisticated, consumers are demanding more of health organizations.
It’s no longer revolutionary to claim that virtual care is bending the curve in chronic care. However, 6 out of 10 Americans live with at least one chronic condition, 42% with two or more, which means stakeholders must remain agile and look toward shifting care delivery to a more patient-centric, integrated approach.
In this white paper, Omada's Senior Director of Care Delivery Operations, Shelley Hughes, covers:
How Human-Generated Insights Will Become Increasingly Invaluable
"I really enjoy the fact that this program isn't high pressure...It's informational, which is a major plus for me. If you want me to change the way I eat, explain why. Don't just tell me, ‘It'll be good for my health.’ My health coach is responsive and positive."
-Jay, 70, an Omada member who lives in Arlington, Texas
Why Segmented Care Will Lead to More Personalized Care
Our members are complex, our care teams are human, and every relationship a member has with their condition is different. That’s why virtual health companies must invest in segmentation––dividing member populations into distinct groups––so that care teams and technology can work together to deliver a personalized experience for an increasingly diverse member population. Otherwise, how can virtual health solutions consider the nuances and disparities that exist in, for example, women’s health, when it comes to managing cardiometabolic conditions?
The Importance of Including Health Equity in Care
Including Omada's focus on:
- Rethinking the Meaning of SDOH
- Measuring Existing Disparities in Our Member Populations
- Refining Care Team Training Programs
How Artificial Intelligence (AI) Will Assist, Not Replace, Care Teams
Rather than relying on AI entirely to replace this human connection, virtual health leaders can use this powerful technology to enhance and scale elements of the virtualfirst care delivery model. As an established player in virtual health with over a decade in the market, Omada has collected and analyzed billions of health data points, integrated qualitative data and insights, and leaned on behavioral science to empower our human-led care teams to deliver personalized interventions to our members. AI supports—not replaces—our personal human touch.
Virtual Care Delivery’s Path Forward
The promise of virtual care delivery should be creating a more personalized, patient-centered healthcare model that drives outcomes––and now we’re beginning to see that vision come to fruition. Industry leaders must remain dedicated to rigorous clinical research and scientific evidence, which form the bedrock of best-in-class virtual health services. At the same time, we are seeing that engaged, well-trained care teams deliver the best member care and will continue to shape virtual care’s future.
That future must involve continuing to scale virtual care delivery models that demonstrate a commitment to health equity efforts and the ability to empower providers and patients alike. Without a viable way to expand the reach of virtual care delivery models, the impact is regrettably limited. By leveraging technology, bolstering segmentation, and integrating health equity practices, virtual care providers can grow sustainably without sacrificing human-led, clinical-grade care. For virtual care delivery to reach its vast potential, it needs to help more people change health behaviors, and, in turn, change more lives.