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The Art of the Nudge


Health programs “nudge” people toward the correct behaviors, but science tells us which ones work, which don’t and why.

The path to better health is littered with good intentions. However, good intentions and insufficient nudges aren’t enough to create lasting health change. Nudges are an artistic tactic, and when backed by data, coaches, personalized trackers and reminders with payoffs, members see long-lasting change.

Uncover the differences between the nudges that work and fail.

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