Understanding Visionary Buyers: Survey Results
Our survey shows most buyers are optimistic about the possibilities of virtual care, however they’re not as enthusiastic about its larger impact. The reason for this contradiction: Most buyers today are only using telemedicine, which means that they lack the experience they may need to imagine use cases beyond the current model.
Visionary Buyers want digital tools that do more than what telemedicine offers. Understanding their priorities can help others evaluate and understand the potential of the virtual-first care model.