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How Buyers View Virtual Care in 2022
Think Telemedicine and Virtual Care are Synonymous? Think again. There’s a digital tool for everything, and healthcare is no exception. At the height of COVID, a digital tool widely known as telemedicine skyrocketed out of necessity; patients quickly adapted to replacing in-person appointments with video visits to satisfy social distancing measures.
As a benefits leader, you may have implemented virtual care solutions that span the entire spectrum, from doctors visits via video to the management of complex chronic conditions by a remote care team.
Given the broad array of telemedicine and virtual care solutions offered today, The Digital Medicine Society (DiMe) and Omada, set out to understand buyers’ perception of virtual care offerings. How do buyers perceive virtual care? How well acquainted are they with the developing virtual-first system of care adopted by industry leaders? And how can these perceptions shape market strategies for innovative health plans and providers?
- We surveyed 764 buyers (528 employers, 107 payers, 129 benefits consultants)
- Telemedicine use increased 38X from the pre-COVID-19 baseline, as people were forced to take their doctor’s visits online instead of in-person, according to McKinsey.
- 56% of today’s buyers believe they know “a vast amount” or “quite a lot” about virtual care.
Omada, in partnership with DiMe, and insights from Rock Health, distributed an industry survey to understand how buyers view virtual care in 2022. Download the report to learn more.